WE Performance was created to service an urban athletic lifestyle with design & technology that functions from the gym to the streets. I was asked to create a logo for this collection that could be used both in product design as well as across hangtags, labels, windows & POS and online. The mark was created by using a hexagon, a perfect symbol of balance and strength. This mark could be tiled to be used as a pattern, or as a standalone element. My role in the project was establishing the concept and design across all 360° elements.