WE Fashion wanted to develop a line of fragrances for men & women, and asked me to establish a concept for these perfumes as well as the design for all packaging and marketing elements. The story for these fragrances is a vibrant expression of opposites attract, yin & yang. The scents were created to complement one another, and can be worn together or apart. I brought this idea to life with bold black & white graphics and creating custom hand painted typography to represent “he” and “she.”