WE FASHION DRESS UP THURSDAY

To reclaim their authority in suiting, Dutch fashion brand WE launched a campaign entitled "Dress Up Thursday" to promote their new collection.  The execution contrasted sharp-suited models with grimy work environments.  I collaborated on establishing the concept for photography, as well as the in-store and online elements.  I designed the logo lockup as well as handwriting the calligraphy used on windows and other collateral.