SOREL kinetic vibe collection

In Spring 2020 Sorel launched a limited release capsule collection featuring some of their most iconic styles in a punchy, colorful palette. To showcase this collection, our team created a concept that took inspiration from the playful colors and graphic designs of the footwear. A combination of video and stills were created with a digital focus.

My role was collaboration on the visual concept & photo art direction of the photography and video, as well as creating a graphic treatment that could be utilized across e-commerce and social channels.