To communicate our brand promise of functionality and fashion to our consumer, the SOREL S19 thematic played up the duality of their footwear. These shoes can be worn dressed up or dressed down. All day or all night. Made for the woman who works hard and plays hard. DUALITY shows our unstoppable woman in footwear that she can wear any way, anywhere.

For editorial imagery, this concept showed our product styled in two very different ways in the same shot- on twins. Photographed in a studio environment we shot images of twins styled in a dressed up/dressed down way to showcase the versatility of our collection. My role was the creation of the concept, as well as the lead art direction of the photography. I created the style guide directing how assets should be used in web, print and social. 


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