SOREL JOAN X BRANDING

To celebrate the 10 year anniversary of SOREL’s much-loved Joan of Arctic shoe, I designed a high-end hangtag, based on the ‘X’ motif used on the product. Finished in foil to match the boots’ gold hardware, the tag featured subtle details like an X threading, and 10 gold lines on the back forming an X shape. In addition to the hangtag I created the ecom animated hero, which utilized the 10 lines as a device to reveal the product photography. I art directed the photograph of the collection and also designed the email announcement.