HILFIGER DENIM UNIVERSITY

This concept was developed to promote Hilfiger Denim to university students across the globe to bring in a younger consumer.  Activations for this program included window designs for campus stores, free "campus security" shuttle service around town and pop-up varsity customization trucks.  At the end consumers could vote on the best college style through a hashtag competition hosted on Instagram.  My role included concepting for activation ideas as well as designing for the logo and windows.

 

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Digital window fed by live content tagged with #CARPEDENIM on Instagram


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