COLLECTION FOR DOUTZEN

To celebrate Dutch supermodel Doutzen Kroes’ 30th birthday, WE fashion launched a special capsule collection in her honor. The proceeds of the collection were donated to dance4life, a charity dear to Doutzen’s heart. My role in this collection was establishing the graphic direction, including creating hand lettering used for all marketing materials, such as store windows and outdoor campaigns, as well as on products, labels & hangtags.