WE FASHION STUDIO BRANDING CONCEPT
Dutch fashion brand WE asked me to concept and design branding for their new line of premium women's apparel. The collection would be more fashion-forward with clean lines and a graphic black & white palette. My role was helping to define the tone of voice and target consumer for the collection, along with the top level direction for branding elements including hangtags, product labels, and how it would work in a 360° context. I developed the logo usage guides, as well as writing copy to be used on hangtags and other elements.