WE Fashion Gift Cards
These cards were created in time for the Christmas holiday season, but also needed to be able to live on the cashier’s desk year round. The brief was to design something both chic & premium, with a playful tone of voice in line with the brand. I worked with our copywriter to develop 3 lines which could appeal to both men & women. We settled for a classic dove grey heavyweight paper to allow the cards to look great despite seasonally changing color palettes throughout the store. For an unexpected touch, I designed perforated dot patterned envelopes, to give the recipient a hint of the gold, even when the gift is unopened.