HILFIGER DENIM UNIVERSITY
This concept was developed to promote Hilfiger Denim to university students across the globe to bring in a younger consumer. Activations for this program included window designs for campus stores, free "campus security" shuttle service around town and pop-up varsity customization trucks. At the end consumers could vote on the best college style through a hashtag competition hosted on Instagram. My role included concepting for activation ideas as well as designing for the logo and windows.
Digital window fed by live content tagged with #CARPEDENIM on Instagram