HILFIGER DENIM SLIM FIT PROMOTION
These windows and point of sale designs were created for wholesale stores throughout the UK. To educate our consumer about Hilfiger Denim's slim fitting jeans, we created a classroom inspired concept complete with chalk typography and "denim science" diagrams. The results were incredibly successful; after the promotion the wholesale partner increased their doors selling Hilfiger Denim from 17 to 27. Their buy was increased by 220% from 55k in FA13 to 230K in SP14. On average, sales of men's denim were uplifted by 54% during the time of the promotion. My role was the creation of the concept and design of all materials.