One of my latest projects was working with Dutch fashion brand WE on concept and design for a new line of gift cards. These cards were created in time for the Christmas holiday season, but also needed to be able to live on the cashier’s desk year round. The brief was to design something both chic & premium, with a playful tone of voice in line with the brand.
I worked with our copywriter to develop 3 lines which could appeal to both men & women, and set the type in a bold, gold foil. We settled for a classic dove grey heavyweight paper to allow the cards to look great despite seasonally changing color palettes throughout the store.
For an unexpected touch, I designed perforated dot patterned envelopes, to give the recipient a hint of the gold, even when the gift is unopened. Inside, the card is clean and minimal leaving plenty of space to write a personal message, and letting the gold gift card itself stand out.
For the display, I created a simple backing card that could perch on WE’s existing plexiglass gift card holders with the copy “The perfect present that always fits”. These cards are certainly that, and will hopefully be a chic gift option available to WE shoppers for years to come!