This year, I wanted to take my personal branding up a notch in order to stand out more as a freelance designer & art director. The goal was for my branding to reflect the amount of love and detail that I put into my work, so that every piece of my communication to clients would feel special and considered.
I’ve always been a big fan of snail mail, ever since moving from my hometown in Georgia to NYC. It was a way for me to stay in touch with friends and family that felt more creative and personal than emails. I wanted to bring this care into how I speak with my clients, so I created my first series of personal notecards to use for saying hello or thank you.
Over the past year, I’ve been incorporating more handwritten elements into my designs. This project seemed like the perfect excuse to break out my brush pens to create something playful and unique. I kept the color palette in line with my personal brand colors: black, white & pink. It was important to me for my communication to look recognizable and distinctive to me.
I also created a line of stickers that could be used for sealing envelopes, or just as a fun giveaway. Being a child of the 80’s, having my own first set of personalized stickers was quite an exciting achievement! The Lisa Frank influence is probably still visible in my work…
To get the cards & stickers printed I used Moo.com. I was very impressed with the quality of these particular products, however I’ve had 2 different sets of business cards printed with them (the Luxe and Gold Foil cards) and both have had printing quality issues. Overall I would say their customer service is a bit hit or miss, depending on who you speak with.
I’ll be sending out the holiday cards to potential clients before I leave to celebrate Christmas in the UK next week. I hope you all have a fantastic winter break & New Year!