One of my favorite projects that I worked on for Dutch fashion brand WE was creating a concept and design for their new line of fragrances. The idea was a celebration of opposites attract, with two perfumes for men & women that could be worn together or apart. To bring this concept to life, I worked on several yin yang directions that all played with black and white contrasts.
To give the packaging a distinctive masculine/feminine quality I created hand painted type characters for S (she) and H (he). These were painted with a brush and India ink to give a nice textured feeling, the H being a bit rougher and the S being extremely smooth and elegant.
Drawing the S was definitely the biggest challenge- to get the character just right you need to paint it quite fast, and I must have painted a few hundred before the shape felt perfect!
I love how the details turned out on the packaging- we used a combination of a spot varnish with embossing on the boxes to make the letters look as if they were painted directly on!
Overall, my goal was to give these fragrances a very modern but refined look. I kept the packaging as clean and simple as possible, keeping only the bare elements to communicate the story. The end result is something I feel very proud to call my own! And I must say they smell quite lovely as well… you can order one (or two!) for yourself online here.